About Alternative Container
Your Partner in Serving Families
with Care & Compassion
How It All Started
Alternative Container began from humble roots. Initially operating out of a converted overseas shipping container, the company now occupies a modern, 55,000 sq ft facility. That growth is the product of our client-centered approach to doing business.
For 25 years and counting, we’ve earned the trust of funeral professionals through dependable products, fair pricing, and personal service. Our role is simple: to help you serve families with confidence and compassion.
What started as a modest set-up has grown into one of the nation’s most respected funeral supply manufacturers. Charles Jenson founded Alternative Container Company in 1999 with a vision: to deliver quality products to funeral professionals while keeping customer service at the heart of the operation. Charles brought a values-driven approach from day one and passed those principles to his children as they joined the company.
After graduating from Indiana University, Mitch joined the company full-time and stepped into the role his father had shaped before him. Today, he leads Alternative Container with a focus on doing what’s right for clients, employees, and families alike.
Our Mission & Vision
Our Mission
Rooted in family, driven by compassion, and guided by integrity, we partner with our clients to serve families with confidence and care.
Our Vision
To preserve the values that built our company, growing with care, leading with integrity, and serving others with compassion.
Our Core Values
Kindness & Compassion
As funeral professionals, we understand that you support grieving families through one of life’s most difficult experiences with respect and empathy. Alternative Container strives to demonstrate the same kindness and compassion in our work, treating our clients with the care this industry demands.
Commitment to Fairness
We are a family-owned and operated company working in a sensitive industry. While we want to grow our business, we only want to do it in the right way. We achieve this by keeping our costs as low as possible while maintaining our commitment to quality, reducing the burden on families struggling to cope with the loss of a loved one.
Dedication to Service
Even with our years of experience, we uphold the same spirit of effort and dedication we had when we were a new business. That means we consistently go the extra mile to benefit our clients by providing an unmatched level of service and working to find solutions to any challenges they may face.
Growth With Intention
Yet our direction never changes. To us, success is not volume or profit; it’s relationships built over time and clients who know they can count on us.
Let's Serve Families Together
From cremation containers and rental inserts to shipping trays and handling equipment, Alternative Container is committed to providing dependable products and compassionate service every time. You take care of families. We’ll take care of the rest.